Succeeding in business means taking a number of risks. Many do not realize that when they start their construction or home improvement business. They discover they lack the necessary dedication somewhere along the way, and I believe that is one of the main reasons that the construction and home improvement businesses have such an alarming rate of business failure.

 

When you hang out your shingle, you instantly become your company’s lead sales person. Even if you delegate sales responsibilities, you are the top sales manager. It doesn’t matter if you like sales or not. If you are in business, you are in sales. Being a successful in business requires becoming successful in sales. With a desire to win, most people can become good at sales. But if the desire to win is not in you, your business will go away. This is a simple fact-of-life. 

 

My own experience as a business coach and consultant has taught me to appreciate how easy it can be to find a reason to believe something won’t work and not bother giving it a try. “That’s not my style” or “that’s just not for me”, some will say. Others will say, “I could never do that in this town”. 

 

You must always keep an open mind. Don’t be afraid to try something new. The absolute worst that can happen is that you remain in the same place. One of the things I tell all my clients is that “If you continue to do what you have always done, you will continue to get what you have always gotten”. 

 

Any of us can fall into a sales rut and stay there. But success always involves getting off of your duff, going where the customers are and getting to work. 

 

Now go sell something …