Especially since I actually DO what I say I’m going to do, and show up when I say I’m going to show up, consistently providing you with wisdom and intuitive insight NO ONE can provide you with.

This way, if you aren’t able to make the calls yourself, you can still soak up every single ounce of marketing and business wisdom and apply it to your construction business and to your life, right away, and you can also go over the critical and relevant points made during the call, at your own convenience, over-and-over again.

Membership to The Association Responsible Contractors & Construction Professionals - A $97 Dollar Value

This is what you get:

1. Out of the Toolbox™ Monthly Newsletter - Proven strategies to improve your income Every month, ARCCP provides you with in-depth information about how you can be a successful construction professional. You get the steps and strategies to use within your construction business based on what’s going on in today’s market.

You get insights on what successful contractors are doing to differentiate themselves in the marketplace. We show you samples and critiques of marketing materials that others in your profession are using. All of this information, digested for you. In a few easy-to-read pages, you get the essential marketing and lead generation advice you need to be a successful construction professional. You get insights on what successful contractors are doing to differentiate themselves in the marketplace. We show you samples and critiques of marketing materials that others in your profession are using. All of this information, digested for you. If you are not already a subscriber, you’ll be getting your hands on the MOST eye-opening cutting-edge marketing information being published today -- BAR NONE.

2. ARCCP Logo Usage - Consumers will be able to easily distinguish you Imagine your prospect before calling you, concerned about the contractor fraud stories they read about when they researched their project, then they look up and see that you are a member of the Association of Responsible Contractors & Construction Professionals. How dare they grill you about your prices? Several members have reported that their customers refuse to work with other contractors after they work with a ARCCP member. As a ARCCP member, you are authorized to use the logo and your member designation in your ads, marketing materials and websites, etc. Surveys of both consumers and business owners overwhelming indicate a customer’s preference for doing business with companies identifying themselves as a member of a major organization.

3. Twelve Annual Ad Critiques - We will review the 6 critical components of your marketing piece for you You will receive a critique of the following 6 components of your marketing and advertising pieces: Your Headline You Sales Message Your Offer Your Compelling Reason Your Call to Action Your P.S. The first step in writing great marketing pieces is to identify the problem. Your market/customer has some problem that your service or product was designed to solve. You have to rattle their cage from the very beginning in order to grab their attention. And your number one place to do that in your headline. Your critique will tell you where the deficiencies are and help you create a very compelling offer fro your prospects and customers.

4. Done For You Customer Newsletters - Stay in touch and make yourself the clear expert in your community. Each month you can obtain your copy of Hot Off The Press client newsletters. This is an excellent tool to generate leads and referrals. Using the Hot Off The Press newsletter doesn’t require a lot of thought or effort. You simply put your contact information in the space that says “contact information,” put your city in the space that says “city” and fill out your client of the month and referral stories and then print and send it to your existing customers. This is a four page newsletter that is delivered to you in Microsoft Word format. This is a great tool for obtaining repeat business from your current customers as well as leading your customers to giving you tons of referral business.

5. Consumer Education Brochure - Makes you their obvious choice for homeowners There is nothing else within the construction profession that educates consumers on the essential information they need to compare construction professionals and choose the best contractor. Several factors went into designing a consumer brochure that will help you win more jobs. Here are some of the issues we considered:

Makes you look like the obvious expert - This brochure imparts information the homeowner has probably never heard before. This information is unique and fresh. This ensures that when you give your prospects this brochure, they will say to themselves, “Hey, I didn’t know that. This guy is smart; I wonder what else he knows that I don’t know?” We wrote this brochure with unique information your prospect probably hasn’t heard before.

Gives you additional credibility - We debated whether we should brand this brochure as an ARCCP brochure provided by you or whether we should help you brand this brochure as if you wrote and created it. In the end, we thought it would provide more credibility to the information, and to you, if it came from a “third party.” When you give this brochure to a consumer, you are allowing an industry organization to talk to your prospect for you. ARCCP is doing the talking, and every word promotes you and your services.

Choice of topics - While we could have written a 50-page report detailing all of the potential pitfalls of the consumer choosing the wrong construction professional, we focused on six. These six topics were prioritized from the dozens of ideas and choices we had because we wanted to make sure your customer sees the most important reasons for using your services. These six choices address many of the common objections contractors receive and give you a tool for handling those objections when they arise.

Code of Ethics - This is a tool for you to distinguish yourself from your competitors. You can display this code and assure your customers that ARCCP polices its members—anyone found violating the code is thrown out of the association. ARCCP has a strict one-strike, zero-tolerance policy toward construction professionals with consumer problems. This protects our members and, more importantly, protects consumers and gives them a trusted source of information—you.

This brochure makes you the expert. When you’re the one educating your customer, it makes you an expert and gives you the credibility. It also separates you from all the other folks out there who are trying to prey on consumers.