Discover the secrets to finally have the home improvement business you always dreamed about having …
“How To Double Your Construction Business Profits Even In A Tough Economy And
Regardless Of What the Real Estate
Market Is Doing ... Guaranteed!”
This system works for remodelers, roofers, painters, handymen, plumbing, electrical and any other construction related trade!
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Dear Friend,
Let me start out by making you a BIG promise. If you'll master the skill of marketing your construction business, you'll hold in your hand the key to overcoming virtually any
obstacle ... build a successful and fulfilling business .. and create the life that you always dreamt about.
As I said that's a big promise and perhaps you're not convinced yet. But, I'm convinced that if you read on and take advantage of the opportunity that is presented to you ... then "THANK YOU BRIAN" will become your mantra.
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"Brian Deacon - author
of Contractor's Secret Weapon® Marketing Kit"
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Let me prove it to you! |
Over the last four years, i've shown hundreds of contractors in various trades how to attract a steady stream of highly qualified customers that are willing to spend top dollar to remodel, repair and maintain their homes ... and then show them how to keep those same high-ticket customers calling you back and referring you again and again.
Are You Working Way Too Hard
For Way Too Little Money?
- Are you tired of working long hours every day and never having any money or free time left over to go out and enjoy life?
- Are you tired of driving around providing estimates or being asked to provide a price over the phone so your prospect can call around to all of your competitors to get the cheapest price?
- Are you sick and tired of wasting money on advertising that only brings in the bottom-feeding price shoppers?
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"I made more money that I thought I could ever make this year. You can’t fail. If you do the things, or even a part of the things that are in this System, you'll cut your work load in half and you’ll double your income, and all of a sudden this thing becomes fun. Because of using the Contractor’s Secret Weapon System, I have increased my business by about 30% but more exciting is that we have doubled our profits."
- John Frangos
Hillcrest Construction |
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Is that ‘word of mouth’ advertising that you rely on leaving your crews and subs idle or not quite as busy as you’d like?
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Are you tired of riding the financial roller coaster … busy one week, then wondering where all the business went the next?
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If you answered yes to one of more (maybe all) of these questions, then read on. If you know in your heart that you really deserve to make a lot more money, I've got dozens and dozens of proven to work, radically different, marketing and business secrets that can solve all of those problems and turn your construction business into the mega-profit money making machine you need it to be.
In fact, in today's highly competitive market you've got to have an edge to succeed. By using my highly advanced, proven methods, you can make your income explode almost overnight.
How many times have you said this to yourself?
"I Do Great Work! If Only I Could Get More Customers, I'd Be Rich!" |
"People used to ask me when I was going to take a vacation ... I would answer, 'I'm too busy for a vacation - I have a business to run!' Since implementing the Contractor’s Secret Weapon Marketing System, we've bought a boat, a lake house and a 4wheeler … I haven't picked up a hammer in 3 years! I take month-long vacations now and haven't worked a weekend since my daughter was born."
- AJ Becker
Becker Remodeling |
I have no doubt that you're one of the best contractors in your town, and if you're one of the lucky contractors that aren't still swinging a hammer - you have the best crew and subs working for you. You probably use the best, most up to date tools and materials; you spend thousands of dollars every year on the best training that you can find, you have a wall full of certificates from all the training you've gotten, and you use only the highest quality materials that you can get your hands on.
But that alone doesn't get you all the work that you can handle ... does it? .......NOPE!
Doing the best work must not be the secret to getting tons of business because ...
Your Competitors Are Getting Plenty Of Business, Even If Their Workmanship Isn't As Good As Yours!!!
How many times have you driven by a prospects home that requested a bid only to find a competitors' sign posted in the front yard and their crew doing the work? Kind of makes you mad, doesn't it?
Why Would Anyone Hire Your Competitors - When Their Workmanship Is Not Nearly As Good As Yours???
Well the sad truth is, they're getting customers because they probably do a better job marketing their businesses ... not because they're a better remodeler, plumber, roofer, painter or any other trade.
If you want to stay busy and have your crew and subs lined up for multiple projects, the truth is:
The Most Important Thing That You Need To Know Is Not About How To Remodel, Paint, Roof Or Whatever Trade You Do ...
It's About Marketing!!!
FIRST - you've got to know how to get a continuous stream of new business. THEN - you need to sharpen you technical construction skills.
In Other Words, Being A Marketing Expert Is A Heck Of A Lot More Important And Profitable Than Just Being A Contractor!
Yeah, I know this may not sound right to you, but sometimes you need to face reality. Think about it; what good is having all that expensive equipment and all that expensive training if you don't have any work for you and your crew to work on?
The problem is that we've all been taught backwards! For as long as I can remember, the 'management guys' have been traveling around the country putting on seminars, telling us that the most important thing to do is sharpen our management skills and sharpen our technical skills ... and the business will come. And I Hate To Break The Bad News To You ... But That's All Wrong!
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"Sales were up over $60,000 in my slow season, so not only am I able to pay my higher rent, I’m also wiping out my debt while spending most of my time out of the field. And, last month’s sales were up $25,000 over last year. In 2008 I’m shooting for my first ONE MILLION DOLLAR year. If I had just followed through years ago, when I first signed up for your newsletter, I could be retired by now! Then again, marketing is so much fun it might be hard to stop."
- Randy Frederickson
Kitchens and More |
Having Good Management Skills And Doing
Great Work Only Helps You AFTER You Get A
Project. Unfortunately You Can't
Get That Client
In Your Door Until You Learn
How To ...
Market Your Business!!!
And that's where I come in!
For those of you who don't know me, my name is Brian Deacon, I grew up in a small farming town just outside Greeley, Colorado. My father was a General Contractor and he owned a mid-sized company that employed 10- 20 construction professionals. I got hands on experience starting as a youngster and learned a number of different trades as I worked in his crew after school, weekends, and summers. I learned everything from framing to finish carpentry. Not only did I learn the technical side to the construction trade, I also got hands on experience managing the projects, crew and even doing the record keeping.
Later I received a college scholarship and I studied and obtained degrees in Marketing and Computer Science. I even got accepted into a graduate program at Harvard University, obtained an MBA and graduated Magna Cum Laude.
Eventually, I went to work for a small (at the time) software company in Redmond, Washington. You might have heard of it ... Microsoft Corporation.
At the time I was a wiz programmer but my passion for marketing kept coming out. I took a job working for Bill Gates in marketing. I was sometimes called the marketing genius because I could figure out how to get companies to purchase our products year-after-year.
If Bill Gates Can Trust Me For Umpteen Years, Rest Assured
You Have Nothing To Worry About! |
I would work side-by-side with Bill and I would create marketing strategies for hard to sell products. I would sometimes wake up in the early morning hours and I would call him on his cell phone an immediately we would start brainstorming about a unique idea or concept.
After over 11 years of working at Microsoft I got tired of the constant travel and the 24 hour demands of being in the high-tech industry. I had always had this burning desire to return back to the construction industry and either work for my father or start my own remodeling company.
I started buying old dilapidated homes in Seattle and I got my GC’s license and started a Remodeling Company. I was very good at what I did and my company won a few awards; so, I guess all those years of working side-by-side with my father finally paid off. |
"In the last year, sales have increased 42.3% YTD. I can’t imagine doing this significant increase in business without Brian’s insight and leadership.
I think if you’re going to be serious about your construction business it’s critical to get Brian’s assistance. My advice to anyone that’s floundering, get the help you need so you can get back on track quickly."
- Matt Siefer
Siefer Construction |
But, my biggest stumbling block in starting my own construction company was learning a very PAINFUL lesson that being GOOD, is irrelevant unless you can get a steady stream of pre-qualified prospects to consistently call you and WANT your services.
I set some serious goals for my company and tapped into my extensive marketing education and background to reach my goals. I created an exhaustive marketing and business plan and within a short period of time I had 3 project managers and 2 crews and in just a little over 18 months I made over $1,400,000 in profit.
I began developing and writing my own ads, sales letters and postcards … experiencing extraordinary success. As you can imagine, I was hooked on marketing my construction business. So hooked, that I studied ALL of the great marketing experts and became obsessed with cultivating the ability to create marketing materials that would compel people to call and do work with me. And that obsession has paid off handsomely.
Fast forward to the present ...
Today, I am the President of Profitable Marketing and I own a large Contractor Referral Company. My marketing company provides proven marketing information and coaching to Construction Professionals all over the USA and Canada. And with a great partnership with the Association of Responsible Contractors & Construction Professionals, together we provide a monthly newsletter, coaching, consulting, public speaking, and seminars … helping contractors realize success greater than they thought possible.
Best of all I have had an incredible opportunity to help numerous contractors take their businesses to levels they never even imagined.
I've developed and tested dozens and dozens of strategies that have kept contractors phones ringing off the hook. After teaching my secrets to construction professionals all over the country they consistently get the same remarkable results that I did.
I Became A Specialist In Teaching Construction Professionals
My Unique Business And Profit Boosting Strategies
If you haven't already figured it out, I am as tenacious as they come when it comes to marketing, business management and creating successful businesses.
One of the first things I did when I started helping contractors with marketing is that I looked around at all the lousy marketing done by contractors. I looked in the Yellow Pages. Every ad looked the same as every other ad. They all said about the same things ... "we do it all" "handyman to remodeling" ... "kitchens, bathrooms and additions" ... "30 years experience" ... "free estimates" "call us for the best price". They had no more information in their ads than a standard business card, yet they were competing head to head with ALL of their competitors - and not trying to sell a thing!
I looked in the newspaper and saw more crappy advertising. Coupons, cheap work, free estimates ... nobody's advertising said why I should choose to do business with them verses anyone else. All they were trying to do was advertise the cheapest prices. And you know what they were attracting don't you?
Price Shoppers and Cheapest Price Customers!
It seemed that the only time anyone heard anything about a contractor was when someone else was complaining about it or when the local or national news programs did an 'expose' on how some unethical contractor’s were ripping off unsuspecting homeowners.
No one was advertising why I should even trust them to do a good job on my project - That's when I became convinced that the construction professionals really needed all the marketing help they could get.
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"I was a skeptical remodeler - in dire straits, frustrated, not making enough money, and my back was against the wall - but I knew that there had to be a better way. I had seen your materials a couple of times and always wondered if this could work for me. You guaranteed me that you could help, and at that point I was willing to give anything a try.
Today, I know for a fact that your system has kept us in business. Had I not implemented your strategies, I wouldn’t be seeing the proverbial light at the end of the tunnel.
My only regret now is waiting so long to begin your program. So many of the tools we needed where right in front of us all along, we just needed someone to teach us how to properly use them.
I can see why it’s easy to become so passionate about marketing, because the effects are truly amazing. A thousand thanks for your marketing system and all your help."
- Richard Guelig
Upscale Remodeling |
So I took all of my marketing strategies that have been working so well for my business, converted, and then tested them for various trades in the Construction industry, I found that they worked even BETTER than they did for my business!!!
You see, there is so much BAD ADVERTISING and MARKETING out there that when a contractor introduces my unique marketing techniques to their area...it's like taking candy from a baby!
Even The Best Independent Contractor In The World
Will Struggle, Suffer, And Eventually Go Broke Unless They
Can Get A Steady Flow Of Good New Customers
You've probably got all the technical and management help you need available to you. Hardly a week goes by that you won't find some company that’s come to a town near you, ready to teach you the latest technical tips or management tricks.
What I have to offer is COMPLETELY different. No one out there is teaching HOW to get new clients. All they can do is help you once you sign on a client for a project. Now I'm here to help you get those clients and fill your schedule with high-profit projects - and then show you how to keep those clients coming back over and over again!
Many contractor’s have no plan at all when it comes to marketing. They don’t know what to do, when to do it, or even when they should do it. And since there is no plan, they waste thousands of dollars on cash register receipts, phone book covers, yellow page ads, and newspaper ads. Just because a sales rep happened to stop by with a "deal" on advertising.
Never Listen To An Advertising Sales Rep ... It'll Be The
Biggest Mistake You Can Make
What's worse is many contractors think that if they do exactly what
the advertising sales reps tells them to do, it'll be the end of their troubles. That this ad rep, this so called "marketing expert", will get them a ton of new business.
This is Totally Wrong!
If that rep was so good at marketing, how come they're still knocking on doors trying to sell advertising and working for someone else - instead of using their "expertise" to market their own massively successful business?
They might be great as selling and designing pretty looking ads that might build your company name or image and will win awards for how creative or 'cute' they are. But they really don't have a clue about how to get you clients. |
"I joined your coaching group after I had purchased your system. It’s increased my roofing business this past year by 36%. This year we will do just over $1,300,000 in sales. I have implemented everything you told me to do in my coaching with you. Wow…where were you when I started my business?"
- Mark Bradley
Superior Roofing |
You see, ‘ad guys’ get paid commissions based on the amount
of money they can get you to spend on advertising.
The more you spend, the more they make. They don't get paid based on the amount of new business they bring in for you. That's not what they're concerned about.
So they keep telling you to keep running the ads over and over again. They say that people need to keep seeing the ads over and over before they'll respond. There is some minor truth to this. But if an ad loses money the first time, it's not suddenly going to make money the second, third, or fourth time. (TIP: If your ads aren't making you money right now - STOP RUNNING THEM!)
Running the ads over and over will build name recognition for you, but you can't eat recognition ... you can't deposit recognition in the bank ... you need responses - now!
The only reason to spend money on advertising is to get a customer. That's it ... PERIOD! You're not in the entertainment business, and you're not after awards with your marketing ... plain and simple ... you're after customers.
Years ago, I was in the same position that you may be in right now. I did great work. I used advertising agency style ads to promote my business. Heck, I even resorted to knocking on doors trying to find new business.
I tried creating ads on my own. I looked around at what others in my business were doing and then copied them. I did the company name in bold print, a list of the services I performed, then my phone number at the bottom. You know the type of ad I am talking about don't you?
I did exactly what everybody else was doing - after all, they've been doing the same marketing for years - it must work!
Yeah right - I almost went broke before I realized that this kind of crappy advertising wasn't even working for the companies that could afford to spend money to advertise.
There had to be a better way, and I was determined to find it.
My Big Breakthrough Was When I Found Out
How to Add Little Known "Direct Response" Triggers To Any and All Advertising That I Did. |
"Before I found your marketing group, I really felt lost about how to grow my company. Now, I finally feel like I’ve got the tools I need to tackle this effectively, like a pro. And I’m seeing great results. This is the first year in ten that I haven’t had to borrow money to survive the slow season and then work like a dog to repay the loan. With all the stuff you taught me, I’ve created a marketing campaign that generated 8 jobs in less than a month, which is double for me. Using this system has been just the boost I was looking for and I’m excited about moving forward. Thanks for pushing me."
- Rob Wisham
Kitchens Plus Remodeling |
I immediately started studying the ‘masters’ of direct response marketing and learned their best kept secrets and started adapting them to my own business. Within a month, my income literally shot through the roof. I learned the secrets of how to get a prospect's lazy butt off the couch, grab a phone call me up and request an estimate. I also found a whole new way of attracting exactly the customer that I wanted to deal with … affluent, lucrative homeowners. Heck … I even got them to refer their friends, neighbors and co-workers.
How To Get A Flood Of New Clients
I've taken these same direct response strategies that ripped the lid off my income and condensed them into an easy to follow System for your construction business - so worrying about where your next client is coming from will soon be a thing of the past.
My methods of marketing will blow you away with a flood of good new clients everyday that want to set up appointments to get estimates and move forward with the work. Gone will be the days of hoping to have a good month.
Just imagine having a day like this:
You drive to your place of business and you walk through the door and hear the phones ringing and the administrative staff answering and scheduling estimates. Your project board is quickly filling up and you now need to consider adding another crew.
You walk into your office at your usual time of 10:15 and look at the schedule board. It's packed. Your salesman says that he's already had a few calls this morning from customers wanting to be 'squeezed in'. But they'll have to try to be squeezed in next week. Your crew and subs are already over-booked for this week.
Next week is already filled up too. What a great feeling! You can remember when this was your schedule for the whole month, not just a couple of days. You've got a great staff to handle the 'business stuff' and have an excellent crew and subs handling the ‘swinging of hammers.’
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"Brian, Just wanted to let you know that I am more excited about my business than I have been in 15 years. My profits and sales are up and my relationships with my clients are at an all time high. It feels so good. I thank you for all the ideas and strategies that you have given me. I now feel I have the wisdom and knowledge to control my own destiny in this business. Thanks so much"
- Val Hernandez
Roofing Pro’s |
So what'll it be this afternoon - golfing or fishing? Hummm???
Now this is what it's like to have fun being a independent professional contractor! If you have to drag yourself out of bed in the morning because you hate to go to work or if you're working like a dog early morning till late at night, you might as well go get a JOB working for someone else – hell, life's too short!
Running your own business should be mentally, emotionally, and most of all-financially rewarding, with plenty of time to take off to go out and enjoy life!
You don't need tons of money to convert these ‘dreams’
into reality -- What you really need is the right KNOWLEDGE!
Years ago, when I started my own business, no one bothered to tell me how to get customers. I had to learn everything on my own. I had miserable days, weeks, even months when my phones just weren't ringing. I really had to struggle to make ends meet. There were times that I had to let some of my crew go because I didn’t have work for them.
But that's all changed now.
If I knew then what I know now, who knows what my life would have been like?I spent years just "spinning my wheels" instead of making tons of money!!!
WOULD YOU LIKE TO KNOW WHAT I KNOW?
First, the most important thing you have to do is make the transition from just being in the construction business...to being in the business of marketing your constructionor home improvement services.
Remember, as we discussed earlier, nothing happens until you get good clients. The best tools and equipment alone won't get you clients. The best training won't do it either. .. But good marketing will do it every time!
Once you decide to be in the business of marketing your services instead of just being in the construction business, you'll easily double your income if you want to. And best of all, I'm willing to show you how to do it - just like I've already shown thousands of others.
I've invested a lot of time and money to test, prove, and fine-tune an entire collection of marketing, advertising and profit improvement strategies. They've all been compiled in one easy to use, step-by-step, marketing success system that over 1,187 contractor’s are already using.
And many of these strategies can be done with less money than you're spending now - some with no money at all!!!
Here are just a few of the benefits you'll get from my Contractor’s Secret Weapon® Marketing System:
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How to implement a "remote control", auto-pilot system that delivers a flood of new clients wanting to do business with you. |
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How to escape price competition and avoid the "cheapest price battles" and attract better customers. |
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How to increase your profits on every job. |
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How to stop wasting money on ineffective ads. |
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How to get free publicity through radio, newspaper, and TV! |
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How to double the response to your yellow pages ad...without getting a bigger ad! |
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Learn the amazing 5-step formula for putting immediate response into every ad, letter, and all the marketing efforts you ever undertake. |
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How to get customers to refer you like crazy -- 40% of new clients will come from referrals! |
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How to build an utterly unique system that allows you to run your marketing on 90% auto-pilot! |
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How to educate your prospects so they want you and only you to work on their homes. This secret of client education is incredibly powerful. It completely changes the way clients see you, talk to you, and deal with you. |
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How to keep your clients coming back to you. Convert each client that you do business with from a one-shot sale, to an eager, lifetime client who buys from you again and again. |
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How to create a "cash flow surge" and eliminate slow periods. |
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How to get other businesses to get new clients for you - for free! |
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How to use real human emotion to get prospects to respond to your marketing - and get them to trust you and believe in you as a person that really cares about their home. |
THAT'S ONLY A SMALL SAMPLING OF MY MARKETING STRATEGIES! ANY ONE OF THESE COULD
ADD
THOUSANDS
OF DOLLARS TO
YOUR YEARLY INCOME!
If you could only put one or two of these to work for you, you'd be making a lot of money. Of course they all work great. But, when put together in a true system, they'll blow the lid off your yearly income -cranking up your business 30%, 50%, 100% or more in just 60 to 90 days’ time!
You see I’VE DONE ALL THE HARD WORK FOR YOU! You won't have to "re-invent the wheel" like I had to. You can go ahead and spend a ton of money and years to put this information together on your own - but why? – When I’m prepared to hand it to you on a silver platter AND guarantee a massively profitable impact on your business!
I’ve designed my System to make sure that you increase your sales and profits in the shortest time possible … with as little work as possible. Every strategy can be put into action immediately.
Not only will I show you WHY a technique works, I’ll give you clear, step-by-step instructions of exactly HOW to put them to work for your construction business. You’ll get dozens of ready-to-use examples to ‘steal’ from. Heck, I'll even give you resources to use so you can have someone else do all the work FOR YOU!
Here Are The Exciting Marketing Tools I Will Put In Your Hands :
STOP and picture what your business would be like if you had all this information at your finger tips and you could pull out a new strategy to implement each month. Your competition will eventually be working for you!
My Personal, Proven Series Of Letters And Ads That Bring
New Clients To Your Business
These letters and ads produce an enormous amount of income. Some of the strategies cost less than $100 with some results returning a 19,890% RETURN ON INVESTMENT! Your eyes aren't playing tricks on you. In nine months
a $100 investment generated $40,700 in sales!
Why such a phenomenal return? Time was leveraged to the fullest. The time most people spend drinking a cup of coffee and shooting the breeze leveraged into a $40,000 windfall.
One ad that cost $234.50 to run generated 14 new customers in 17 days!
That's not the only example. Another letter was mailed that cost $122.57 generating $22,997.52 in sales. There are many of these PROVEN LETTERS examples that are ready for you to use. You need only to make some minor modifications, print and get them in the mail, then relax: eager, customers start calling you immediately.
How many times would you like to run these ads or mail these postcards? It's up to you. You can use these ads and use them over and over again! If you could even find an ad agency that really understood both the construction business and direct-response, and you paid them to create the equal of these ads for you you'd pay $20,000 to $50,000 or more
2. 93 Money Making Marketing Tools and Business Strategies |
You'll be shown specifically, numerous ways to increase your sales, with many different methods of marketing. All of the methods in my system are designed to increase your sales with larger profit margins. This will substantially increase the money you can take out of your business after expenses. That means MORE PROFIT FOR YOU. This includes virtually every document you will need. All you have to do is copy them and insert your name and company. This material can be used for any type of construction trade or business.
Here is a quick view of what’s included in this manual:
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How to get tons of jobs from real estate professionals |
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What are the three things on your prospects minds and how to get them to sign the contract |
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The hidden secret to getting a 500% greater advertising response |
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Why you must respond to complaints fast and how you can turn this around and get that client to give you a testimonial |
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How to add more value and increase your prices at the same time |
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Why you must have a professional look and how this look can increase your profits dramatically |
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Find out the secret to living by price instead of dying by price |
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How a simple word change will change how you and your crew treat your customers |
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How to remove the mental garbage that’s holding you back from being successful |
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Discover the power of testimonials and how to get them |
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How to get your employees to refer |
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How to drag yourself out of a slump |
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Discover the untold secret for getting your advertising to work instead of sucking more money out of your pocket |
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How to beat the slow season |
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Why tracking your results is important |
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Discover the 5 deadly sins of marketing and how to save a ton of money |
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And much much more …….. |
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| 3. The Quick Start Guide To Fast Cash |
This guide zeros in on a few action steps you can take immediately to get a quick cash flow surge from your business. Could you use an extra big flood of cash immediately? This booklet guarantees that you won't get overwhelmed. It makes getting started as easy as signing your name on a piece of paper. You can start making money the day your system arrives with this guide.
I will show you how to:
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What guerrilla tactics can you implement right away to gain a competitive edge over your competition |
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Quickly obtain more clients |
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Generate some quick cash |
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Step you through a few things that you can implement quickly |
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4. The Secrets to Writing Successful Yellow Pages Ads
That Will Make You a Ton of Money |
Every construction professional should be making money with his or her Yellow Pages ad. You can too. I'll show you how to put together a Yellow Pages ad that really pays off. I'll tell you the "myths and lies" you hear from the phone book reps - what to believe, what to ignore. This manual contains actual ads that work, which you can adapt and copy for your own use. Although Yellow Page advertising is a big monthly expense, it is also a big opportunity if you know my secrets.
However, even if you only "kinda think" this Manual would be helpful to you in growing your business, you probably haven't thought about the half of it!
Here's just a sampling of what's in this Secret to Writing Successful Yellow Pages Ads That Will Make A Ton of Profits Manual:
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The three things that every Yellow Pages ad must accomplish |
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How you can make sure your Yellow Pages ad attracts attention (especially if it is small in size) |
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The ideal ad design |
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The "myth" about white space |
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The Yellow Page conspiracy about PLACEMENT and how to use it to your competitive advantage |
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How you can grab attention without paying for expensive color |
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How to tell your prospects why they should choose "YOU" instead of your competitors |
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Plus, actual ad examples like you have never seen before!! |
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| 5. The Secrets to Creating Direct Mail That Works |
Finally, a guide for creating direct mail that drives prospects to your door. Learn the 5 key components of successful direct mail and how to they are used to create a compelling offer. I’ll also show you the secrets to getting your mail opened and your ad read. Plus you’ll learn how to use testimonials and gifts to your advantage. This guide also comes with a quick reference check list to assure each of your mailings have maximum potential for turning those prospects into clients.
You’ll quickly:
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Discover how to get more responses to your direct mail advertising |
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Find out the secret to creating direct mail that commands your clients to respond |
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Uncover the 19 little unknown secrets that you can use immediately to boost your advertising results |
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| 6. The 9 Secrets to Getting Into Lucrative High-End Homes and Communities |
If you are tired and fed up with chasing low end business this guide will crack the code and step you through the process of getting the customers you really want ... Lucrative High-End Homes.
You will quickly discover the tools needed and how to break into Lucrative Communities and tap into the High-End Home Market.
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You’ll find out how using a simple proven technique can get you all the business you want |
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Discover how you can easily raise your prices and have clients calling you all the time |
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The secret for getting into High-End Homes and Communities |
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| 7. The Secret to Quickly and Easily Creating Your Own Marketing Materials |
This guide shows you how to begin to write and how to develop your offer. You’ll discover this little secret … what the most important part of an ad or a sales letter is and how to leverage this into your offer, which will drive prospects to your service and stop them dead from calling your competition. This guide will take you step by step and show you how to create an ad that’ll keep prospects calling you week after week.
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Discover the easy process for writing an effective ad |
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What the simple mechanics of a successful ad are and how to easily use it in your marketing |
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Easily develop a unique and compelling ad that will bring in a ton of new business |
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The secrets to understanding the vital parts of an ad and how to use it in your ads |
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| 8. Advertising Secrets When Using the Newspaper, Val-Pak and Postcards |
Do you know what the biggest mistake contractors make when advertising? You will discover the amazing secret that can make your newspaper advertising 750% more profitable. You will discover the secrets to make your Newspaper, Val-Pak and Postcard advertising hugely successful.
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How to increase your ad readership by 500% |
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How to pick the right locations for maximum visibility |
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How to get the greatest response from postcards |
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The amazing secret that can make your advertising 750% more profitable |
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| 9. Free 30-Day Trial Membership To …
The Association of Responsible Contractors & Construction Professionals. |
And here's everything that's included
with your FREE trial membership valued at $97
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Out of the Toolbox™ Monthly Newsletter - Proven strategies to improve your income. |
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Every month, ARCCP provides you with in-depth information about how you can be a successful construction professional. You get the steps and strategies to use within your construction business based on what’s going on in today’s market.
In a few easy-to-read pages, you get the essential marketing and lead generation advice you need to be a successful construction professional. You get insights on what contractors need to do in order to successfully differentiate themselves in the marketplace. We’ll show you samples and critiques of marketing materials that others in your profession are using. All of this information, digested for you. |
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Monthly CD - Interviews and discussions on how to implement key marketing strategies in your business. |
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Each month, ARCCP provides you with in-depth interview with a professional in the industry or a key marketing strategy and the steps required for implementing these money making strategies. |
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ARCCP Logo Usage - Consumers will be able to easily distinguish you as an ARCCP member. |
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Imagine your prospect before calling you, concerned about the contractor fraud stories they read about when they researched their project, then they look up and see that you are a member of the Association of Responsible Contractors & Construction Professionals. How dare they grill you about your prices! Several members have reported that their customers refuse to work with other contractors after they work with an ARCCP member.
As an ARCCP member, you are authorized to use the logo and your member designation in your ads, marketing materials and web sites, etc. Surveys of both consumers and business owners overwhelming indicate a customer’s preference for doing business with companies identifying themselves as a member of a major organization. |
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Ad Critiques -We will review the 6 critical components of your marketing piece for you. |
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You will receive a critique of the following 6 components of your marketing and advertising pieces:
- Your Headline
- You Sales Message
- Your Offer
- Your Compelling Reason
- Your Call to Action
- Your P. S.
The first step in writing great marketing pieces is to identify the problem. Your market/customer has some problem that your service or product was designed to solve. You have to rattle their cage from the very beginning in order to grab their attention. And your number one place to do that is in your headline. Your critique will tell you where the deficiencies are and help you create a very compelling offer for your prospects and customers. |
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5. Done For Your Customer” Newsletters |
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Stay in touch with your clients and prospects and make yourself the clear expert in your community
ARCCP provides all of it’s members with "Hot Off The Press" done-for-you Client Newsletters as a membership benefit. This is a great way to generate leads and referrals. Using a done for you newsletter doesn't require a lot of thought or effort. You simply put your contact information in the space that says "contact information,"put your city in the space that says "city" and fill out your client of the month and referral stories and then send it to your existing customers. This is a four page newsletter that is delivered to you in Microsoft Word format. This is a great tool for obtaining repeat business from your current customers as well as leading your customers to giving you tons of referral business. |
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6. Consumer Report Titled "How You Can Avoid the Most Common and Costly Mistakes
Most People Make When Selecting A Construction Professional" |
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Makes you the obvious choice for homeowners…and this is HUGE!
This report educates consumers’ makes you the obvious choice and gets them to call you! There is nothing else within the construction industry that educates consumers on the essential information they need to compare construction professionals and choose the best contractor.
This strategy builds instant trust with your clients, differentiates you from your competitors, eliminates price resistance and positions you as THE ONLY authority in your area.
This is very, very powerful! This strategy alone has such sledge-hammer impact on any and all advertising you do, that it can easily be worth tens of thousands of dollars to you each year.
This report makes you the expert. When you’re the one educating your customer, it makes you an expert and gives you the credibility. It also separates you from all the other folks out there who are trying to prey on consumers. |
I Will Also Throw In the Following Bonuses
Worth Over $1,643.00
Look, I've been in business long enough to know that the longer you wait to purchase the Contractor's Secret Weapon Marketing System, the less likely it is that it'll ever happen. Maybe you'll get busy, get distracted, or maybe even fall back into your "comfort zone" and decide that things are just fine with your business and you really don't want any more clients (You wouldn't have to read this far if that were true!). I'm going to "bribe" you to get you to enroll TODAY because I don't want to hear of another good contractor going out of business dead broke or simply struggling week-to-week. If you order quickly, you'll also get:
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Free Gift #1 - Insider Secrets to Workers' Compensation Insurance |
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This guide was written to help you better understand the ins and outs of workers' compensation insurance. You will discover:
- Ways to save money on your premiums
- How to save money on claims
- State by State regulations
- How to purchase workers' compensation insurance
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Free Gift #2 - Science of Getting Rich |
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This eye-opening book, written by Wallace D. Wattles, back in 1911, explains in plain-old English, many of the common misconceptions about money and success, and why the truth is often 180° degrees opposite to what you may be thinking. It shows you why you were meant to succeed, regardless of WHO you are or WHERE you came from, and in fact ... why being a success is the only way you can ever help those people less fortunate than you. And "No", I'm NOT talking about giving your money away to charity or anything like that. The real answer is more practical ... and much easier to swallow.
This book gives you some very simple guidelines to follow about how to achieve your goals (and how to feel great about it)... why it's your divine right to become WILDLY successful ... and, it also gives you a simple, and very "comfortable" mindset to maintain while creating and making your success almost ... inevitable.
In a nutshell, this book hits the nail right on the head by revealing the most important reasons why you must accumulate wealth, exactly HOW to go about doing it (yes, there are specific rules you must follow) ... and how you're actually making the world a much better place for everyone, by becoming wealthy!" And most important, you'll learn ... “How To Become Filthy Rich ... Without Ever Feeling ... Guilty Or Awkward About It!” |
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Free Gift #3 - The 9 Step Formula For Writing Successful Sales Letters |
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You will find out how to create a successful marketing piece. I expose classified secrets of how to describe your most important benefit in detail, how to offer your prospects instant gratification and how to use a great lead in that creates intrigue. |
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Free Gift #4 - 42 Magic Phrases That Will Help You Sell Your Services |
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Ever wondered how to use words to sneak up on your prospects and get them to whip out their checkbook and buy your services. Now you can use some of the 42 seductive emotional motivation tactics and subliminally create the desire to buy. |
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Free Gift #5 - Additional Marketing or Advertising Critique Certificates |
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Once you learn how to get people to respond, you'll be able develop stronger ads. I’ll review and critique your ad and provide suggestions on how to improve your response rate. I charge $250 for this critique without this coupon. |
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Free Gift #6 - Yellow Pages Ad Critique Certificate |
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This one is for your yellow pages ad. I'll review your ad and give you at least five ways you can improve it. A strong yellow pages ad can be the difference from "just getting by" and making a fortune. I normally charge $250 for this service and it's worth it! I've never done a yellow pages critique that didn't increase my client's response. |
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Free Gift #7 - Personal One Hour 1-on-1 Tele-Consulting Certificate |
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You’ll get one hour of my time for coaching and consulting to address any concerns or questions about the marketing challenges you are facing. I charge $500 an hour for consulting so let’s make every minute count. (with Platinum System purchase only)
As you can see, just about everything I’ve listed above should be important to you. But here is the BIG point that I want to make. It doesn’t matter how important it is if you don’t fully grasp it. And this loops right back to the three reasons I created this marketing system:
- It allows me to present you information and strategies like no one ever has.
- It allows me to give you strategy after strategy in bite sized segments so you can move your business to the next level
- I allows me to give you the marketing and business gems that will make a positive impact in your construction business.
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That's Why This Is Like No Other System ... It's
an Implementation Program
In fact, I’m proud to say that this is the ONLY program of its kind that actually GUARANTEES that you will master the most valuable and profitable skill to dramatically improve your earning power, and make all the money you like with less strain with my exclusive:
Use It For 6 Months …
100% Money Back ...
No Risk Guarantee
You read that right. So, go through the entire “Contractor Secret Weapon” Marketing System and use everything you’ll learn for a full 180 days. Reuse all the sample letters, postcards, business cards, and other tools that I deliver to you. And if within 6 months you are not delighted with the results, simply let us know, return the products, and we’ll cheerfully refund you 100% of the purchase price of your marketing system.
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Now Brace Yourself, I’m about To Get To The Investment. With Everything I’m Handing You, Don’t You Think
This Should Be … …”Expensive”?
Of course, expensive is always relative … isn’t it?
Sometimes people are wholly unreasonable about judging whether something is “expensive” or not. In my Contractor’s Secret Weapon Marketing System, I teach my most valuable skill. It simply must be pricey. After much thought, I arrived at $5,000.00. (But don’t worry … since you’re getting this when I’m launching it to the public, I’m not going to ask you to invest $5,000.00).
But let me ask you a question. Just based on the components I outlined above, including all the items that I listed (plus I revealed so much more) and the 100% Money-Back GUARANTEE, what would the information that I share be worth to you?
I’ve also thought about what “consulting” costs. I know one marketing expert that charges fees of $800.00 an hour … $8,700.00 a day plus expenses … to sit down with a business owner like me or you and map out a complete marketing system. I do charge $500.00 an hour and I could easily charge more but, the fact is I enjoy helping construction professionals and I have kept my prices lower so I can help as many businesses as possible. Getting my System is like getting me, and having me there all the time. Refer back to me whenever you need to. What’s that worth? $3,000.00? $8,000.00?
Well I’ve got good news. I have no intention of hitting you up of any of these insane figures. My Contractor’s Secret Weapon Marketing System basic package costs just $997. The GOLD Contractor’s Secret Weapon System is just $1,497 and the Platinum Ultimate Success Contractor’s Secret Weapon Marketing System is just $1,897. I’ll explain the difference in a minute.
But let me just point out the obvious: if your average job only averages $6,000.00 (I’ll show you how to do much better than that!), you’ll only need to get one new customer to completely pay for this System. You should easily accomplish this the first few days or week!
You’re not still REALLY thinking the investment
is too high, are you?
Well if you are … you’re just cheating yourself. I can easily make the point that increasing results from your marketing efforts, with some changes to your business processes … even a little … will recoup this.
For a lot of you, just ONE job you wouldn’t have gotten otherwise is more than enough to recoup the cost of my system. But don’t think about just recouping the investment. Think about multiplying it. Think about getting it back 100 times over.
Plan to discover multiple MAJOR BREAKTHROUGHS that will increase your revenue and add to your bottom line; just as it has for many of the construction professionals whose comments you can read throughout this web site.
I seriously doubt we have a “value” problem here.
But, if anything stops you, if you’re honest, it’s an “I can’t afford it” knee-jerk reaction. And you probably know what I’m going to say about that before I say it. If you feel like you can’t afford this … then YOU need this more than anyone else. The contractor’s I’ve worked with in my referral company were among the first folks to purchase my system; like many of you, these businesspeople were struggling to connect the dots with their marketing and business processes. And regrettably, there are some that passed up the assistance I offered only to find their businesses didn’t survive the downturn in the market.
What most construction businesses need is an effective marketing system for a total transformation. Many individuals’ entire lives are transformed by acquiring the skill to market their business.
If you’re cash tight and tempted not to invest in this information, think again.
Heck, you can put this System on your credit card and make back the full investment BEFORE you even get the bill!
Should I charge more? Maybe. In fact, some of my clients say that I’m not charging enough. So soon I’ll probably raise the price again. But for now, you can get the only PROVEN System used by over 1,187 contractors that is designed to quickly and dramatically increase your profits … clearly superior to anything else you can get your hands on!
Now, let’s take a look at everything you’ll get with my System:
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By the way, to make this easier and more affordable for you, if you use your credit card, you can split the amount into three easy payments depending in which system you choose! (No extra service charge.)
Is This A Little Or A Lot?
Think about this: even if $997 is a “big number” to you at the moment, spending it isn’t going to break the bank. It breaks down to $2.73 a day for a year. And think of all the “stuff” you DO spend $2.73 on. Chances are, you’re paying over $997 in interest alone on your credit cards or car loan in a year – and that’s money that just evaporates right into thin air. Nothing CAN come back to you from that. A few beers after work just one day a week, or one lunch at McDonald’s each day adds up to more than $997 in less than a year – and that’s money that goes into your gut. Not much good sense there. So spending $2.73 at McDonalds may not have any big impact in your life overall. But NOT investing in my System sure could. What you miss might make the difference between creating the business you really want or having to settle for being chained-at-the-ankle to your business for the next 10, 20 or 30 years!
You’ll have become a master marketer, receiving real-world contractor marketing knowledge worth much more to you than getting a masters degree in marketing from Harvard which would cost you nearly $140,000 in tuition and well over 6,000 hours of study time – with no immediate profits to show from it!
What Do You Have To Lose?
Really, what do you have to lose? NOTHING of course! You have my super generous guarantee with no questions asked; featuring a SIX FULL MONTHS … RISK FREE TRIAL, to actually use and profit from the System. And YOU get to be the judge and jury that’ll decide just how good it is.
What Do You Have To Gain?
On the other hand, you have tons to gain. Once you start using my strategies, new clients and cash will start rolling in. Soon, all your money worries and all that stress will be gone. Your business will be fun again, the way it’s supposed to be. Once you have financial control, everything is better. You won’t have to fight with your significant other over every little expense. You can smile and enjoy life. Deal with better customers. Grow your business. Take more time off!
You literally have everything to gain and nothing to lose!
What's Really Holding You Back?
Even though I know I’m not giving away all these marketing secrets at bargain basement prices, I also know that spending $997 or $1,897 may be a tough decision for a whole lot of folks. Maybe it is for you. Believe me, I understand; I’ve been there. But if it is a tough decision for you to spend that kind of money, I have to tell you; that’s the best reason of all to act on this opportunity immediately … so two or three months from now you’ll never have to struggle with making such a small financial decision like this again.
You own your own business. You’ve developed all the technical skills to do great work – you SHOULD be very well paid, taking home more money than you need every week, investing for your future financial security. If you’re not, and you decide not to do this right now, then how and when are things going to change for the better in your life? Sure, you might hit the lottery, but don’t hold your breath.
According to the government; take any 100 people at the start of their working careers and follow them for 40 years until they reach retirement age and here’s what you’ll find:
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Only 1 will be wealthy |
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4 will be financially secure |
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5 will continue working, not because they want ot but because they have to |
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36 will be dead |
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54 will be dead broke - dependant on their meager Social Security checks, relatives, friends, even charity for a minimum standard of living |
That means that only 5% will be successful … 95% will be unsuccessful! You now have the chance to make the right decision to give yourself a chance to make sure that you’re one of the 5% that retire financially secure.
If you keep doing what you’ve always been doing,
you’re only
going to get what you’ve
always been getting.
I can promise you that if what you are doing now is not working, it won’t be working two weeks from now, two months from now, or even two years from now!
You’ve got to change the way you do business. You must learn how to work smarter, using marketing that gets results, instead of working harder, “spinning your wheels” doing conventional advertising or just sitting around waiting for the phone to ring.
Or, if you’re already very successful, then do what all successful business people do – decide to better your best. Get that extra edge. Excel
Decide right now to make a change and create the kind of business, income and lifestyle you and your family deserve. This is a positive decision you will be very, very glad you made – I guarantee it.
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Sincerely,

Brian Deacon
Profitable Marketing, Inc.
8870 N. Himes Ave., Ste 137
Tampa, FL 33614
Phone: 1-800-657-6648, Extension 120
(Monday - Friday 9:00 - 4:00 EST)
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| P.S. THINK!!! – You will easily spend thousands of dollars on new tools, equipment or computer programs for your business, but that won’t help you get more customers. My system is designed for only 2 things – to get you more customers and make you a bunch of money. And think how easy it is (has been) to WASTE $800.00 on some Val-Pak or newspaper ad that doesn’t work at all. That falls flat on its face. This System will save you more than it costs!!! |
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| P.P.S. For most business owners, the cost of programs to help you increase your sales is a legitimate business expense. That means the government will subsidize up to 40% of the cost of your program!!! You can either use that money to help you build your business, or you can give it to the government. Which would you rather do? (Consult your tax advisor for details.) |
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| P.P.P.S. You Are Completely Protected By My “NO HASSLE” 6 Month 100% Money Back GUARANTEE. |
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